Fast Evolution
We value quick decision-making and rapid iteration. In a fast-paced market, speed is a competitive advantage. We move swiftly from concept to execution, adapting and pivoting based on real-world feedback.
About AmberCore
We are a technology holding that builds, takes to market and runs software products
Our Core Principles
What Drives Us Forward
Full-Cycle Innovation
From initial concept to market-leading product, we provide comprehensive support at every stage: ideation, development, funding, marketing, and scaling.
Integrated Thinking
Our companies benefit from shared resources, cross-company collaboration, and a network of 189+ partners across corporate and technology sectors.
Global Reach, Local Impact
Based in ADGM, Abu Dhabi, we operate globally while maintaining deep connections to local markets and understanding regional dynamics.
Meritocracy
We are result-driven and innovation-focused. Success is earned through exceptional execution, measurable outcomes, and tangible value creation. The best ideas and strongest performers rise to the top.
Data-Driven Decisions
Every strategic decision is backed by rigorous analysis, market research, and validation. We measure what matters and optimize continuously.
Our Story
AmberCore Group was founded to bring product development, go-to-market execution and capital management together under one technology holding.
AmberSoft designs, builds and operates software products. AMX takes products to market and drives growth. Pike & Laufter manages capital.
Together, our companies have supported 50+ startups, delivered 100+ digital products, reached 12M+ users and contributed to $50M+ in cumulative capital raised by companies we've supported.
We continue building and operating technology products with a focus on rapid execution, operational discipline and measurable outcomes. The journey has just begun.
Leadership Team
The People Behind AmberCore
Elias Ganichev
Founder, Group CEO
Visionary leader driving AmberCore's strategic direction and the growth of its technology companies.
Igor Abrosimov
Executive Vice President
Seasoned executive overseeing operational excellence and strategic execution across AmberCore companies.
Alex Kumancev
Head of AI & Tech
Technology leader with 7+ years across telephony, fintech, crypto, and AI, building trading infrastructure, shipping LLM systems, and scaling products to 15K+ daily users.
Eliza Pike
Chief Asset Officer
Expert in portfolio management and asset optimization, maximizing value creation across AmberCore's companies.
Natalia Petrikova
Chief Administrative Officer
Leading administrative operations and organizational infrastructure to support rapid scaling and efficient execution.
Strategic Advisors
Guiding Our Vision with World-Class Expertise
Howard Hoskin
Managing Partner, Allegra Consult
Strategic investment and operations expert with extensive experience in capital markets, company growth, and operational transformation.
Drew Brick
President, PrideRock Global Investment Management
Global capital markets and asset management specialist, providing strategic guidance on investment strategies and portfolio optimization.
Plus 40+ talented professionals across engineering, design, marketing, and operations
Advisory Principles
Deep Industry Expertise
We work with advisors who bring real operating experience and deep knowledge in industries where our companies build and scale products.
Market Access
Our advisors help companies enter new markets through trusted relationships with partners, investors and industry leaders across regions.
Hands-on Strategic Support
We value advisors who actively support founders in solving strategic challenges, not only lending their names but contributing experience and guidance.
Long-Term Company Contribution
Our advisory partners grow with the group, supporting multiple companies and helping strengthen long-term partnerships and market presence.
Join Our Advisory Network
Support emerging companies, expand your impact across markets and collaborate with founders building the next generation of technology businesses.
Work With High-Potential Companies
Engage early with startups across different industries and stages, supporting companies solving real market problems.
Expand Your Strategic Network
Collaborate with founders, operators and partners across regions while strengthening your presence in new markets.
Contribute Without Operational Overload
Support companies strategically without taking on day-to-day operational responsibilities.